Discover Jeonju Hanok Village: Korea’s Cultural Escape into Tradition, Food, and History

Jetta Allen
Aug 7
11 min read

Stone sign inscribed with "Jeonju Hanok Village" amid lush greenery and trees, with a wooden bench in the background. — The entrance to the village is written in Hangul, Japanese Kanji, and English.

Looking for a getaway that feels like stepping back in time? Pack your walking shoes and head to Jeonju, one of Korea’s most culturally rich destinations and a must-visit for anyone stationed on the peninsula.

As you stroll through the city, the details jump out right away. Walls aren’t just functional; they’re works of art lined with roof tiles in patterns of grids, lines, and even flowers. It’s like wandering through an open-air gallery made of clay and stone.

Traditional houses line a sunny street with stone walls and lush greenery, under a clear blue sky. People walk along the peaceful road. — Jeonju Hanok Village is alive with art—from murals to hidden gems around every corner

Why Jeonju Hanok Village Is Korea’s Cultural Capital

A Designated International Slow City

The heart of it all is Jeonju’s Hanok Village, home to over 700 preserved hanok (traditional Korean houses). It was even designated an International Slow City in 2010. What’s a “Slow City,” you ask? Think of it as the opposite of fast-paced Seoul. It’s all about preserving culture, slowing down, enjoying life, and making connections to the environment around you.

Painting of a person in blue squatting, holding a fan near a pot. Red flowers on a tree with a white backdrop, cups on a table. — Cobblestone paths, curved rooftops, and the quiet rhythm of tradition. Jeonju’s streets invite you to slow down and stay awhile.

Living History from the Joseon Dynasty to Today

Jeonju is more than picturesque. It’s a city with deep historical roots, dating back over 500 years to the Joseon Dynasty, and a symbol of Korean resilience during the Japanese occupation. History here isn’t confined behind velvet ropes; you’ll find it in the strains of Pansori (traditional musical storytelling), the scent of simmering street food, and the creak of wooden hanok floors.

Make sure to stroll down Taejo-ro, the bustling village’s main street, famously featured in several Korean dramas and films. Swing by Gyeonggijeon Hall, where the portrait of King Taejo — the founder of the Joseon Dynasty, still watches over his beloved city.

Stone wall with engraved flower pattern, featuring diverse stones in earthy tones. Black roof tiles above, creating a rustic ambiance. — Not just a wall. It’s a canvas of clay, earth, and tradition.

While Seoul might be the nation's administrative capital, Jeonju is proudly known as Korea’s capital of traditional culture. Its commitment to fully embracing sustainability, local happiness, community, and cultural preservation has earned it national recognition and more than a few return visitors.

Woman in traditional dress stands smiling under colorful, ornate gate with intricate patterns. Shops and trees are visible in the background. — The entry gates of Gyeonggijeon Shrine.

Must-See Sights in Jeonju Hanok Village

Gyeonggijeon Shrine: Where History Lives On

No trip to Jeonju Hanok Village is complete without visiting Gyeonggijeon Shrine, one of the city’s most treasured historical landmarks. Built in 1410, this shrine was established to honor King Taejo, the founder of the Joseon Dynasty. During the Joseon period, five portrait shrines were built across Korea for the veneration of King Taejo, but today, Jeonju’s shrine is the only one that remains.

The name Gyeonggijeon means “Hall of Celebrating the Basis (of the Dynasty),” reflecting Jeonju’s significance as the ancestral seat of the Yi Clan. While the shrine complex was destroyed during the Japanese invasions in the late 1500s, it was carefully rebuilt in 1614, with additional structures added over the years. Though much of it was again lost during the Japanese Occupation, efforts to restore it in the 1990s and early 2000s have brought this historic site back to life.

A traditional portrait of a man in blue robes with embroidered dragons, set against ornate patterned walls, evokes a regal ambiance. — Portrait of King Taejo.

The Royal Portrait Museum

Behind the shrine, you’ll find the Royal Portrait Museum, home to portraits of Korea’s kings, including the only remaining one of King Taejo. The original, created in the 1400s, was too fragile to survive, so the version you see today is a careful reproduction from 1872, with later copies made to preserve the likeness. It’s a fascinating glimpse into royal imagery, with King Taejo depicted in regal attire, marked by distinct features like his tall stature, large ears, and a small wart on his right eyebrow. All these details were recorded in historical documents of the time.

Painting of a man in red robes under an ornate, colorful ceiling with dragon motifs and floral patterns. Calm, regal atmosphere. — Portrait of King Sejong.

The museum also features a portrait of King Sejong the Great, the visionary king who created Hangul, Korea’s native alphabet. While no original image of King Sejong exists, the version on display was painted based on historical descriptions and was officially recognized in 1973.

Three Korean drama posters: top-a man and woman cover each other's mouths, text in Korean; bottom left-two silhouetted figures face each other; right-couple in traditional attire, man wearing a hat, surrounded by greenery, text in Korean. — K drama collage of 3 photos: Lights, camera, history — Jeonju’s hanoks set the scene for countless K-dramas.

K-Dramas Filmed in Jeonju Hanok Village

Hagindang House and Mr. Sunshine

Jeonju’s historic charm has made it a go-to location for K-drama directors. Hagindang House, a beautiful Joseon-era hanok, was famously featured as Kim Hee-sung’s home in Mr. Sunshine. Its classic design and rich history made it the perfect setting for the period drama.

Gyeonggijeon Shrine on Screen

Gyeonggijeon Shrine itself has also appeared in popular dramas like Love in the Moonlight and The King’s Affection, thanks to its picturesque bamboo groves and centuries-old gates. Fans can even spot scenes filmed at Jeonjuhyanggyo Confucian School, another peaceful and history-filled spot often featured in sageuk 사극 (historical) dramas.

A colorful bowl of bibimbap with beef, vegetables, and seaweed, surrounded by side dishes, on a wooden table setting. — Bibimbap, born in Jeonju, a bowl of heritage in every bite.

Flavors of Jeonju: A Culinary Capital

Iconic Dishes You Must Try

Jeonju is a food lover’s paradise, best known for its iconic bibimbap 비빔밥, a colorful mix of seasoned rice, fresh veggies, spicy gochujang, and sometimes tender beef tartare or sweet bulgogi in a sizzling hot pot 돌솥비빔밥. Don’t miss local favorites like smoky tteok-galbi (grilled pork patties), crispy seafood pancakes, and refreshing hwangpomuk 황포묵 (mung-bean jelly salad).

Two packaged choco pies on a wooden shelf; one chocolate, one cream cheese. Clear wrappers with Korean text, neat and inviting display. — Not your average choco pie – only in Jeonju can Kakao Friends top your dessert!

Traditional Drinks and Sweet Treats

For dessert, try Jeonju’s famous choco pie, a rich, soft twist on the Korean classic, or explore other traditional sweets. Pair it all with makgeolli 막걸리 (sweet rice wine), baekseju 백세주 (herbal wine), or the ever-popular soju 소주. Let’s not forget there are cafes, restaurants, and convenience stores scattered throughout. Whether you're after comfort food or bold new flavors, Jeonju delivers something for everyone!

Mannequin displaying a traditional Korean hanbok with intricate white and gold patterns, set against a wooden background.

How to Plan the Perfect Hanbok Experience in Jeonju

Where to Rent Hanboks in Jeonju

Don’t miss the unforgettable experience of wearing a hanbok while strolling through Jeonju Hanok Village. The village is a picture-perfect neighborhood of traditional homes and cobblestone streets that bring Korea’s heritage to life.

You’ll find hanbok rental shops lined up near the entrance of Jeonju Hanok Village and throughout the village. Most open around 9–10 AM and stay open into the early evening. No reservation is usually needed; just walk in and let the friendly staff guide you. Head there earlier in the day for the best selection, especially on weekends and holidays when shops fill up quickly.

Red and gold embroidered hanbok displayed on a mannequin indoors. The intricate design features dragons, creating an elegant, traditional feel.

What to Expect During Your Rental Experience

Inside, you’ll be greeted by rows of gorgeous hanboks in every color and style imaginable, from classic, historical designs to modern, princess-style versions. The staff will help you select a design, color, and accessories that suit your personal style and body shape. If you don’t find what you like or what will match other people in your group, it is okay to thank the staff and try another shop.

Colorful gowns with intricate floral patterns hanging on a rack. Dominant reds, pinks, and blacks create a vibrant display in a boutique.

Plus-Size Tips for Hanbok Rentals

As a plus-size woman, I wasn’t sure what to expect when it came to finding a hanbok that would fit comfortably and still capture that timeless, elegant look. I’m happy to share that my experience was not only easy but also incredibly welcoming and fun. The hanbok rental shops in Jeonju are inclusive and thoughtful, going out of their way to help you feel confident and beautiful in your chosen outfit.

Many shops carry hanboks in extended sizes or adjustable designs with generous wrap skirts and tie closures. I found several beautiful options that fit comfortably, and the staff ensured I felt confident, offering plenty of accessories to match. If you’re concerned about sizing, just ask upfront; most shops are happy to accommodate.

Bowls of colorful beads and floral pins on a wooden table; a vibrant array of pink, blue, yellow, and green tones creating a cheerful display.

Accessories and Hair Styling Options

Once you’ve picked out your hanbok, you can choose optional accessories like hairpieces, embroidered clutches, decorative fans, and matching purses. Many shops also offer simple hair styling with braids and hairpins for a small extra fee, and it’s well worth it to complete the look! For those looking to wear something other than a dress, there are traditional hats and even swords.

Pricing and What to Bring

Most hanbok rentals range from ₩15,000 to ₩30,000 (about $12–$25) for 2–4 hours, depending on the style and extras. Some packages include accessories and hair styling, while others charge a modest additional fee for these services. Make sure to bring cash (won) with you on this trip to pay for hanbok and other items from vendors on the street.

A couple in traditional Korean attire stands smiling by a wooden gate. The woman's dress is floral and gold; the man wears a blue top and hat. — Jetta and husband TJ pose for photos while exploring the Gyeonggijeon Shrine.

Our Family’s Hanbok Experience

I wore a delicate, pastel blue-green hanbok with floral embroidery, while my husband, TJ, looked distinguished in a traditional male hanbok with a flowing overcoat and a classic gat hat. Our son Joshua proudly donned a warrior-style hanbok with silver detailing and a toy sword, feeling like a hero from a historical drama.

Person in traditional attire, holding a sword, poses confidently in front of large red wooden doors with a stone floor. — Gyeonggijeon Shrine offers countless stunning photo opportunities that even kids will enjoy!

We spent the day exploring alleys, tasting street food, and soaking up Korea’s rich culture. Locals and visitors complimented our outfits, making the experience even more special.

If you’ve hesitated about trying a hanbok because of size or comfort, don’t—Jeonju’s rental shops accommodate all body types with beautiful options for everyone. It’s a memorable way to connect with Korean heritage, whether solo or with loved ones.

Traditional Korean building with dark roof tiles and wooden door, set against a clear blue sky. Sunlight casts warm hues, creating a serene mood. — The entrance to the Pungnamheon Old House Hanok.

Staying in a Hanok: Pungnamheon Old House

Traditional Beauty with Modern Comfort

After spending the day getting lost in the winding alleys of Jeonju Hanok Village and finding the perfect places for photos, we knew there was only one way to truly make this the perfect trip. We had to stay in a hanok ourselves. Pungnamheon Old House did not disappoint.

Tucked right inside the village, this beautiful traditional house has been standing tall since 1934. Over the decades, it has had a couple of owners, each adding their own touch while preserving its graceful, timeworn beauty.

Cozy room with two double beds, a small gray sofa, and wooden beams. Soft lighting and sliding doors create a warm, inviting atmosphere. — Tradition meets comfort at Pungnamheon.

What makes this place stand out is how beautifully it balances history with warmth. During its renovation, large amounts of heartwood were used in the roof tiles to preserve their perfect, graceful curve. The house still showcases natural materials, such as clay walls, olive wood, and hanji Korean paper on its doors and windows, giving every room a cozy, earthy feel. It’s one of those places where you immediately slow down, breathe a little deeper, put your feet in the grass, and feel like you’ve stepped back to a simpler time.

Sunlit room with open wooden door leading to a serene garden. Warm wood tones and soft light create a peaceful, inviting atmosphere.

Honoring Korea’s Craftsmanship

The history runs deep here, too. Pungnamheon’s roof tiles were crafted by Lee Geun-bok, a legendary artisan recognized as a National Intangible Cultural Heritage. He’s the same master who worked on the Sungnyemun Gate in Seoul. The attention to detail is everywhere you look, from the sturdy crossbeams to the intricate eaves.

Traditional Korean courtyard at dusk with wooden buildings, glowing lanterns, and stone path. Serene atmosphere with a blue evening sky. — The hanok courtyard was the perfect escape from city life.

Layout and Amenities

Set on a 200-pyeong (about 661 square meter) lot, the layout includes one main building and two charming auxiliary houses, all arranged around a central courtyard and serene little garden. No matter where you stand, this place radiates a calm, noble elegance that makes even casual passersby pause for a photo.

While Pungnamheon honors tradition in its design, it’s thoughtfully updated for modern travelers. Guests can choose between ondol-style rooms with cozy heated floors for sleeping or more contemporary options featuring single or double beds, as well as a small couch for lounging. Every room comes equipped with hot water in the private restrooms, air conditioning for those steamy Korean summers, and a mini fridge to keep your snacks and drinks chilled. It’s the perfect blend of old-world charm and modern-day comfort.

Traditional Korean wooden house by a pond, with water splashing in the foreground. Bright red leaves and lush greenery surround the scene.

Café Break at Tirol Hanok Café

A Peaceful Retreat with Traditional Charm

While you’re in the area, don’t leave without stopping by Tirol Hanok Café, also known as Soyang Hanok Tirol, just a short drive from Jeonju Hanok Village in nearby Wanju. This charming café is situated within three traditional hanok buildings, offering a peaceful setting to enjoy freshly brewed coffee and flaky croissants that locals rave about. With its authentic wooden furniture, lattice windows, and serene outdoor pond complete with a small wooden boat, the café feels like stepping into a scene from a Korean drama, making it perfect for relaxation and capturing memorable photos.

Wooden interior with tables and chairs in bright cafe. Guitars on walls; large windows illuminate space. Warm, cozy, rustic ambiance. — The warm wood interiors of Tirol Café create a cozy, welcoming space for visitors.

When to Visit & Accessibility Tips

Open daily from 11 a.m. to 8 p.m. (closed Sundays), Tirol Hanok Café is a perfect little retreat after exploring Jeonju’s bustling streets. It offers a mix of seating options, ranging from chairs and benches to traditional floor seating, and is generally accessible, with ramps into the main building (although some outdoor areas have steps). Visitors will also appreciate on-site parking, making it an easy and refreshing stop on your cultural adventure.

Woman in traditional hanbok smiles, standing in a wooden doorway. Blue sky and aged wood create a peaceful traditional setting.

Make Jeonju Hanok Village Your Next Cultural Adventure

So, if you’re looking to swap the hustle and bustle of base life for hanboks and hanok rooftops, street food, stories of ancient kings, and gorgeous cafes, Jeonju is calling your name. Slow down, savor the moment, and make some memories you’ll be talking about long after your tour in Korea ends.

Jeonju Hanok Village, where history isn’t just remembered — it’s lived.

Plan Your Visit to Jeonju Hanok Village

Plan your visit easily and dive deeper into everything Jeonju has to offer! You can find a guide to hassle-free parking, NAVER location pins, and a full list of cultural sites, must-see attractions, and handicraft shops mentioned in this article and more on our website:

Springtime Magic in South Korea: A Season of Blossoms and Beauty Discover Korea’s stunning spring landscapes and how Jeonju comes alive with color during blossom season.
Jeonju Hanok Village Guide: Travel Tips, Parking & Attractions Get essential tips for your visit, including parking, cultural sites, and everything you need to explore Jeonju like a pro.

Whether you're planning your itinerary or just dreaming about your next cultural escape, the following resources go even deeper. After checking out our guides, explore these external travel sites and articles for more local tips, hidden gems, and expert insights into Jeonju Hanok Village and beyond.

Explore More About Jeonju: External Resources

Looking to explore Jeonju even further? These helpful resources and travel guides offer everything from official tourism tips to hidden gems:

Official Jeonju Tourism Website (English) Your go-to source for events, attractions, maps, and travel support directly from the city of Jeonju.
Stripes Korea: Jeonju Hanok Village Travel Article A helpful overview of Jeonju Hanok Village with insights for U.S. military and expat travelers.
Experience Jeonju Hanok Village at the Tail End of Autumn A seasonal feature highlighting the village’s beauty in late fall.
Korean Heritage Magazine: Visit Jeonju Learn more about the historical significance and preservation of Jeonju’s cultural sites.
The Soul of Seoul: Guide to Jeonju Hanok Village An in-depth travel guide with personal experiences, food tips, and hanok suggestions.
The Soul of Seoul: Jaman Mural Village Discover the vibrant art alley just steps away from Jeonju Hanok Village.
The Soul of Seoul: Sansok Lighthouse Jeonju Café A peaceful café retreat with views and vibes just outside the village.
South of Seoul: Jeonju International Film Festival Get to know one of Korea’s top cultural events hosted annually in Jeonju.
South of Seoul: Maisan Provincial Park A nearby natural escape for travelers wanting to pair tradition with outdoor adventure.

Ready to make the most of your visit to Jeonju? These trusted external resources offer additional insights, travel tips, and hidden gems to help you plan the perfect cultural getaway.

Click through, get inspired, and start planning your unforgettable Jeonju adventure today!

Frequently Asked Questions about Visiting Jeonju Hanok Village

Where is Jeonju Hanok Village located?

Jeonju Hanok Village is located in Jeonju, the capital of North Jeolla Province in South Korea. It’s about a 2.5–3 hour drive or express bus ride from Seoul, making it a perfect weekend getaway.

What is Jeonju Hanok Village famous for?

It’s known for its well-preserved traditional hanok houses, cultural heritage, royal shrines, and local specialties like Jeonju-style bibimbap. It’s also a designated “Slow City,” promoting sustainable travel and traditional living.

Can I rent a hanbok in Jeonju?

Yes! Hanbok rental shops are located throughout the village. Most do not require reservations, and many offer a wide range of styles and sizes, including plus-size hanboks and family sets. Accessories and hair styling are often available as well.

How much does it cost to rent a hanbok in Jeonju?

Hanbok rentals typically range from ₩15,000 to ₩30,000 (about $12–$25 USD) for 2–4 hours. Some packages include accessories and simple hair styling for an additional fee.

What are the best things to do in Jeonju Hanok Village?

Top attractions include visiting Gyeonggijeon Shrine, exploring the Royal Portrait Museum, strolling Taejo-ro, taking photos in hanbok, tasting street food, enjoying traditional cafes, and visiting K-drama filming sites like Hagindang and Jeonjuhyanggyo.

Is Jeonju Hanok Village family-friendly?

Absolutely! It’s a great destination for families. Kids will love dressing in hanbok, sampling sweet treats, and exploring peaceful alleys. Many hanok guesthouses and cafes are child-friendly.

Can I stay overnight in a hanok house?

Yes, there are many hanok stays in and around the village. One highlight is Pungnamheon Old House, which blends historic charm with modern comforts like air conditioning, heated floors, and private bathrooms.

When is the best time to visit Jeonju?

Spring (March–May) and autumn (September–November) are ideal for comfortable weather and seasonal beauty. Spring offers cherry blossoms, while fall brings stunning foliage and cultural festivals.

Are there places to eat inside Jeonju Hanok Village?

Yes, there are plenty of restaurants, food stalls, and cafes throughout the village. Try local specialties like bibimbap, tteok-galbi, mung-bean jelly salad, and Jeonju-style choco pies.

Is Jeonju accessible for people with mobility issues?

Many parts of the village are walkable but have uneven cobblestone paths. Some hanok stays, cafes, and attractions have ramps or accessible features, but planning ahead is recommended for those with mobility concerns.